Project lead/Chief investigator: Shantini Paranjothy
Study manager/Research associate: Lauren Copeland and Heather Trickey
Study administrator: Amanda Iles


  • Mike Robling, Associate Director of the South East Wales Trial Unit (SEWTU), Cardiff University
  • Stephen Rollnick, international expert in Motivational Interviewing
  • Sally Tedstone, Co-ordinator for National Breastfeeding Programme, Public Health Wales NHS Trust
  • Amy Brown, Associate Professor, Swansea University
  • Rhiannon Phillips, Research Fellow/Health Psychologist, Cardiff University
  • Debbie Fitzsimmons, Health Economist, Swansea University
  • Sian Regan, Involving People representative
  • Billie Hunter, Professor of Midwifery, Cardiff University
  • Aimee Grant, Research Fellow, Cardiff University
  • Julia Sanders, Senior Research Fellow, SEWTU, Cardiff University


  • Jo Lourenco, National Childbirth Trust (NCT)
  • Avril Jones, Research Health Visitor
  • Nicki Symes, Breastfeeding Co-ordinator, Bristol City Council
  • Rebecca Playle, senior statistician, South East Wales Trials Unit
  • Mala Mann, Information specialist, Support Unit for Research Evidence (SURE)
  • Angela Watkins, web editor, Cardiff University
This research is funded by the National Institute of Health Research Health Technology Assessment (project number 13/18/05). The views and opinions expressed therein are those of the authors and do not necessarily reflect those of the Health Technology Assessment, NIHR, NHS or the Department of Health.